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Mailchimp Integration

The Mailchimp Integration feature enables automatic synchronization of user data stored on your WAVER Device with your Mailchimp account. This integration automates the transfer of user data, such as email addresses from Facebook and Email Users, into your Mailchimp audiences for efficient marketing and communication.

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Requirements

  1. Mailchimp Account: Ensure you have a valid Mailchimp account.
  2. Mailchimp API Key: Obtain your API key from Mailchimp. Refer to the Mailchimp API Key Guide.
  3. Mailchimp Audience ID: Identify the Audience ID for the Mailchimp list you want to sync data to. Refer to the Mailchimp Audience ID Guide.



Features

  • Automated Synchronization: Synchronize user data at regular intervals (configurable between 10 and 55 minutes).
  • Custom Data Sources: Choose to sync data from Facebook Users, Email Users, or both.
  • Real-Time Testing: Test the connection to ensure successful API key and Audience ID integration.




Synced Data

  1. Facebook Users:

    • Email Addresses of users logged in via Facebook, only if they have opted into marketing (Allow Marketing enabled).

  2. Email Connect Users:

    • Email Addresses of users logged in via Email Connect, only if they have opted into marketing (Allow Marketing enabled).

⚠️ Note: Only data with Allow Marketing enabled will be synced, ensuring compliance with user preferences.

Configure Mailchimp Sync

  1. Login to Admin Panel:

    • Go to Integrations > Mailchimp page.

  2. Enable Mailchimp Sync:

    • Toggle the switch labeled Mailchimp Sync to enable the feature.

  3. Enter Your API Key:

    • Input your Mailchimp API Key in the API Key field.
    • If unsure, click the "What is the API Key?" link to learn how to generate one.

  4. Provide the Audience ID:

    • Enter the Audience ID of the Mailchimp list you wish to sync with in the Audience ID field.
    • Use the "What is the Audience ID?" link if you need guidance.

  5. Set the Sync Interval:

    • Specify how often the data sync should occur, in minutes (between 10 and 55). The default value is 10 minutes.

  6. Select Data Sources:

    • Enable Sync Facebook Users to sync emails collected from Facebook login users.
    • Enable Sync Email Users to sync email addresses collected through the Email login method.

  7. Save Configuration:

    • Click the Save button to finalize the configuration.

  8. Test the Connection:

    • Click the Test Connection button to validate the API key and Audience ID.
    • A success or error message will appear based on the validation results and synchronization will begin based on the defined interval.



Best Practices

  • Enable "Require Marketing Consent" in Landing Page - Terms and Privacy section to ensure compliance with user consent preferences. This feature allows users to decide whether they accept marketing materials. If disabled, all users will be opted in for marketing by default.
  • Periodically test the connection to ensure uninterrupted sync operations.
  • Use a reasonable sync interval (e.g., 25–30 minutes) to avoid exceeding Mailchimp’s API limits.

The Mailchimp Sync feature ensures efficient data management by automating the integration of marketing-opted user email addresses into your Mailchimp audience, facilitating targeted and compliant email campaigns.

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